SAN FRANCISCO, CA – JUNE 11: Apple CEO Tim Cook delivers the keynote address during the keynote address at the Apple 2012 World Wide Developers Conference (WWDC) at Moscone West on June 11, 2012 in San Francisco, California. According to reports Apple is expected to unveil a slew of new hardware and software updates at the company’s annual developer conference which runs through June 15. (Photo by Justin Sullivan/Getty Images)